I subscribed to Kindle Unlimited when it was launched in India. It was a very attractive offer. You pay less than INR 2k for unlimited book reading. Pure joy for any bibliophile with a Kindle. In next 2-3 days, I realized that the books available under Kindle Unlimited are very limited and even those who were available were not worth my time. I did continue my subscription due to my sheer laziness and some bit of hope that I might find a couple of books that were worth trying. I was disappointed in the end.
After that I did not renew my Kindle Unlimited subscription. But in last 2-3 months, Kindle store started stocking a large number of titles in Hindi. The collection is impressive. Amazon India store has really added a great amount of vernacular content. I have always felt that since Kindle became my primary mode of reading, I started reading fewer books in Hindi. Now, I have picked quite some books in Hindi on my Kindle. It seems that Kindle Unlimited is slowing offering better value to its Indian subscribers but it is still nowhere close to what is available to US subscribers. Also, one key feature that Amazon India store does not let us lend/share Kindle books that we have bought to other family members or friend. You can do that by setting a family library if you are buying books from Amazon US store.
For the time being I am sticking to Kindle Unlimited but I expect it to evolve and respect India customers.
The Amazon India bookstore itself needs to pay some attention to its design and features. If I am looking to pick a New York Times bestseller, there is no way to readily explore the titles. Usually, I explore the titles on Amazon US store and then buy them in India store. The bestsellers listed in Amazon India stores.. well do not reflect my taste (see the picture above) and I believe that of a majority bibliophiles.